The Stylopath Showcase Collection is a series of posts paying tribute to things, the things that represent the ideas we treasure. We all are inspired by things. Including things marketers tell us we need.
Before the technological whir that enabled us to see more things than we can literally eyeball in one lifetime we were led to fantasize about things from a more basic perspective. In the seventies, the need for a woman to obtain a husband was still a major preoccupation. The engagement ring was the item to lust after.
I was amazed at the prices quoted on some of these for the time. A couple of hundred dollars? How many carrots? We can safely assume they are diamonds as the Cubic zirconia made an appearance as a cheap alternative to diamond rings in 1976.
Further assurance provided by the advertising copy most likely led to some hopeful purchases.
Reflections of love. Unlike many marriages a Bevilles love affair is forever.
A promise of tomorrow - The 1974 Collection filled with exciting local and overseas designs.
Everyone’s different, an appeal to conforming individuality.
And for those with heartstrings to small to tug, try the hip pocket. The appeal for more diamonds for your dollar.
I recently watched Puberty Blues, an Australian Film based on a book from 1979. I had not seen it since it was originally released to Australian audiences, with much controversy about the depiction of sex and teens in 1981. Prepared for the ‘Shaggon Wagon’ action, I was more surprised by the competitive aggression of the girls’ quest for a friendship ring. A prelude to the engagement ring. The girls would ogle in the jewelery shop window scrutinizing the range to identify their most desired friendship ring, with little discerning thought about who was giving it to them or what future implications it represented.
