August Media Release


The Art Deco 2008 Regional Festival will celebrate and showcase Victoria’s rich Art Deco history through exhibition, tours, activities, lectures and more from August 30 to September 28.

Defined as the period encompassing the two World Wars (1914 – 1918 and 1939 – 1945), Art Deco embraced simplicity and elegance as compared to the excessively decorated styles of previous years.

The explosion of colour, exotic influences, new technologies, the use of lines and curves, stylization in artwork and printing are key indicators of the Art Deco style. It was the age of the flapper girl, Hollywood and the luxury ocean liner, and it revolutionized design in all aspects of life and art.

From fashion and architecture to household appliances and furniture, regional Victoria has significant streetscapes and collections from the Art Deco period. Highlights of these treasures featured during the Festival include a bus tour of Maryborough’s Art Deco buildings and houses (Art Deco Revisited, 30/08), an exhibition of vintage and classic cars and bikes in Maffra (The Art Deco Bloke and His Shed, 31/08), an exhibition of clothing, photographs, posters and equipment used in the High Country during the Art Deco period (Art Deco in Benalla, 31/08-02/11) and an online or self-drive tour of more than 20 Art Deco style private and public 1920 – 1940’s properties on the Mornington Peninsula (Peninsula Art Deco Tour, 27/09).

Victorian Minister for the Arts, Lynne Kosky said the Festival offered an important opportunity for the people of Victoria to become more familiar with one of the 20th century’s great artistic periods in their own environment: “Communities throughout regional Victoria hold wonderful examples of the Art Deco style, and the Victorian Government is proud to support this festival. I encourage you to take this opportunity to discover some of Victoria’s Deco delights and hidden treasures.”

The month long Regional Festival coincides with this year’s Melbourne Winter Masterpieces blockbuster at the National Gallery of Victoria, featuring more than 300 Art Deco treasures from around the world. Organised by London’s famed Victoria and Albert Museum, Art Deco 1910-1939 will run at the NGV until 5 October.

The Regional Art Deco Festival is a joint project of Museums Australia (Victoria) and the Royal Historical Society of Victoria, supported by the State Government.

Précis

The Art Deco 2008 Regional Festival is a pilot sector development partnership project of Museums Australia (Victoria) and the Royal Historical Society of Victoria with funding of $100,00 from Arts Victoria. Timed to coincide with the National Gallery of Victoria’s Art Deco 1910 – 1939 Winter Masterpieces exhibition the Festival showcases the art deco buildings and historical collections in regional Victoria, and increases the skills, capacity and networks of the heritage sector, as well as tourist visitation and audiences.

Great enthusiasm for the theme and concept of a coordinated festival resulted in a program of 20 events presented across Victoria in September 2008. Activities include exhibitions, dances, talks, walking tours and oral histories. Participating organizations are supported by Festival branding, marketing materials and a web site.

The Festival delivers long-lasting benefits for the participating organizations, their communities and for cultural tourism across the state, and demonstrates the passion and capacity of community museums, historical societies and regional galleries to extend their outreach into the tourism and community sectors.

The quality and creativity of the activities has inspired me and increased my knowledge and enjoyment of the art deco era. I am proud to have been the coordinator of this project and to have had the privilege of working with the heritage sector.

Janice Haynes
Coordinator
Art Deco 2008 Regional Festival

Extensive write up on Marjorie Stedeford